We build the operating system
for India's MSMEs.
Most automation projects fail because someone buys a tool before understanding the business. We do it the other way around. Diagnose first. Build exactly what the business needs. Stay to keep it running.
We're a focused team based in Noida. We work best with Indian businesses doing ₹5 Cr to ₹500 Cr that are serious about scaling and tired of running on guesswork. Not the cheapest. Not for everyone. Right for the right business.
"We're not the cheapest, and we're not for everyone. We work best with businesses that are serious about scaling."
How we got here.
Started in Noida with one belief: Indian MSMEs deserve enterprise-grade systems.
First full Command Center delivered to a ₹40 Cr manufacturer in Noida. MIS: 2 hours → 4 minutes.
Launched AI agents — invoice follow-up, lead pipeline, anomaly detection — grounded in client data.
Shipped role-based mobile apps. Owners started approving POs from flights.
Expanded to manufacturing, distribution, services, and retail across Delhi-NCR.
How we work.
Why it sticks.
Six principles that drive every diagnostic, every build, and every conversation.
Outcomes, not activity
We measure success by what changes in your business — hours saved, revenue recovered, decisions made faster. A system nobody uses is a failed project.
Built for India, specifically
Tally, GreytHR, IndiaMART, DPDP Act, ₹5 Cr to ₹500 Cr — we build for the real stack and real context of Indian MSMEs, not adapted foreign templates.
Your data is yours
India-hosted, encrypted, and built around the DPDP Act. We never sell your data. You can export it anytime. If you leave, you take everything.
No rip-and-replace
We connect to what you have. Tally stays. Keka stays. Razorpay stays. We build the layer above — not another thing to switch everything for.
Diagnose first, always
Most automation fails because someone bought a tool before understanding the business. We map your operations before writing a line of code.
No hidden costs
Scope and price are agreed before Build begins. Nothing added without your sign-off. The Diagnostic fee adjusts against your Build if you go ahead.
Small team. Real ownership.
You'll see your work running inside real businesses within weeks — not sitting in a backlog. Direct impact, front-row seat to how India's MSMEs actually run.
15 years in enterprise systems. Watched MSMEs struggle with tools built for someone else. Started this to fix that.
Built data pipelines at scale. Now builds them for businesses doing ₹20 Cr who deserve the same clarity.
Spent 8 years as an operations consultant. Knows what breaks when a business scales — and how to fix it.
Trained on LLMs before it was a job title. Builds the agents that actually work in production, not just demos.
Engineers, designers, and B2B salespeople who get MSMEs. No open roles right now? Write to us anyway.
The honest part.
We're not the cheapest, and we're not for everyone. We work best with businesses doing ₹5 Cr to ₹500 Cr that are serious about scaling and tired of running on guesswork.
If that's you, the Diagnostic is the right first step. Two weeks. ₹75,000. The clearest picture of your operations you've ever seen — with a prioritised roadmap and an ROI estimate.
- Manufacturing, trading, distribution, retail, services, logistics
- 25 to 500+ employees, ₹5 Cr to ₹500 Cr revenue
- Delhi-NCR based, expanding across India
- Founders who want to run on data, not guesswork
We go inside your business — map every process, list every tool, follow how data actually moves. You get a written roadmap and ROI estimate.
Command Center, dashboards, AI agents, mobile apps, integrations. Weekly demos, tight feedback, single point of contact. Never a black box.
We host, monitor, secure, and support. Every quarter, new automation. You're never trapped — only supported.
If this sounds like the right fit — let's find out together.
The Diagnostic is the right first step. Two weeks. ₹75,000. A complete map of your operations and a roadmap of exactly what to build — with ROI estimates in rupees and hours.